Case Studies
As more alternative HD content emerges on the market, the challenge now becomes how to get the public to notice your project and appreciate its quality among a vast sea of competitive standard definition and High Definition content. Music labels and studios can no longer count on just traditional forms of marketing such as print, radio, television, and retail placement to increase their product’s visibility. With the emergence of Digital Distribution and DCI compliant theatres, a theatrical strategy becomes the most effective method of targeting your product’s demographic at the most cost effective price. Theatrical campaigns include press, retail, online, in-theatre, and on-screen exposure worth tens of thousands of dollars while delivering millions of impressions.
